I started to get most interesting feedback. It turned to be most unusual and enjoyable however premise of this action could be considered ultra conceptual, since there was no visual image presented but the essay that itself reads as a riddle.
From my own venture I discovered how much "real people" from all walks of life are interested in art. Especially if they can interact with the writer/artist personally.
Next point is about desirability of art.
When the image was not presented the recipient of the essay that described a painting become so engaged that desire to SEE the artwork would be much greater then in any other circumstances when the same person can go to a museum and look at beautiful art.
What I really love about Whinklman show to be so enthusiastic about it -- its atmosphere. The set up of a classroom gives anyone pleasant de ja vu. Aspiration and high of youth as oceanic breeze gives those precious negative ions that fight depression, promise pleasure, arouse carnality, altogether create this rare feeling of life celebration.
That is why when Mira Schor was reading her essay on artist's failure, it didn't make an impression by definition of a lecture to the tired audience.
In the gallery set up it was an artistic performance, the woman, her face, manners, her voice, her life experience, her expectation of fame, writing the book, talking to the people who supposed to not become greatest artists in the world felt like gathering of avant-garde group that rehersed a new play. That’s how I saw it and enjoyed it immensely.
Live theatre (nor art happening) that wasn't planned to be theatre nor art happening. But art show to break grounds for it's own set purpose, becoming much much more in the eyes of the other party. There are the makers, the participants who won't go further then the frame of the show, but to me with certain acquired knowledge I see the show in most fascinating light that continues my own philosophical quest to understand how art is percieved by people, collectors, dealers and the art makers.
Gallery tour more related to the concept of art desirability, I wish it was documented or could become a documentary about an art show when people just "happened to go with the flow."
Similarly as when they happened to read the emailed essay and find themselves in the premise of beautiful/creation/art. They weren't planning for it, it was spontaneous, without slight tension that could be there when you come into the gallery expected to purchase some artwork.
Pleasure to be with art is contagious. It affects anyone who can witness the process when this process is in fact ART.
Ellen Yustas K. Gottlieb
